Leslie Cuevas

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Chung‐Wha Ki, Leslie Cuevas, Sze Man Chong et al. · Journal of Retailing and Consumer Services · 2020 · 640 citations · Full text

Business, Marketing, Marketing Management +10

Flow matters: antecedents and outcomes of flow experience in social search on Instagram

Leslie Cuevas, Jewon Lyu, Heejin Lim · Journal of Research in Interactive Marketing · 2021 · 53 citations

Business, Marketing, Marketing Management +17

Between you and me: The effects of content ephemerality and the role of social value orientation in luxury brands’ social media communication

Heejin Lim, Michelle Childs, Leslie Cuevas et al. · Journal of Global Fashion Marketing · 2021 · 23 citations

Business, Communication, Marketing +17

Revisiting consumer loyalty: luxury brand extension into restaurants and cafés

Sanghee Kim, Leslie Cuevas, Hyo Jung Chang · International Journal of Retail & Distribution Management · 2024 · 15 citations

Business, Marketing, Marketing Management +14