Chung‐Wha Ki

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Chung‐Wha Ki, Youn‐Kyung Kim · Psychology and Marketing · 2019 · 692 citations

Social Sciences, Marketing, Marketing Management +16

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Chung‐Wha Ki, Leslie Cuevas, Sze Man Chong et al. · Journal of Retailing and Consumer Services · 2020 · 640 citations · Full text

Business, Marketing, Marketing Management +10

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

Chung‐Wha Ki, Hyunhwan Lee, Youn‐Kyung Kim · Journal of Business Research · 2024 · 151 citations

Business, Marketing, Marketing Management +11

Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

Chung‐Wha Ki, Sangsoo Park, Youn‐Kyung Kim · Journal of Business Research · 2022 · 136 citations · Full text

Social Sciences, Communication, Marketing +8

How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review

Chung‐Wha Ki, Sze Man Chong, Jung Ha‐Brookshire · Corporate Social Responsibility and Environmental Management · 2020 · 129 citations

Management, Strategy, Supply Chain Management +11