Chung‐Wha Ki - Concepedia

Concepedia

Author

Chung‐Wha Ki

Hong Kong Polytechnic University ORCID

Also Known As

Chung-Wha (Chloe) KI, Chung-Wha (Chloe) Ki, Chung-Wha Chloe Ki, Chung-Wha KI, Chung-Wha Ki, ChungWha Ki, Chungwha Chloe Ki, Chungwha Ki, Chung‐Wha (Chloe) Ki, Chung‐Wha Ki

40

Publications

2.3K

Citations

15

H-Index

75

Concepts

All Affiliations

Hong Kong Polytechnic University University of Tennessee at Knoxville Korea Institute for Industrial Economics and Trade University of Missouri University of Macau

CK

About

Chung‐Wha Ki is an author at Hong Kong Polytechnic University specializing in marketing, management, and consumer behavior.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	13	2.1K
2	Arts	9	9	1.8K
3	Business	5	5	361
4	Engineering	2	2	239
5	Health Sciences	1	1	76

Chung‐Wha Ki

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16

Publications

2.3K

Citations

15

H-Index

	Year	Citations
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic Chung‐Wha Ki, Youn‐Kyung Kim Psychology and Marketing Consumer ResearchConsumer AttitudeSocial InfluenceCommunicationInfluencer Studies	2019	653
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs Chung‐Wha Ki, Leslie Cuevas, Sze Man Chong, Journal of Retailing and Consumer Services Human BrandsSocial MarketingSocial InfluenceCommunicationInfluencer Studies	2020	594
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance Chung‐Wha Ki, Hyunhwan Lee, Youn‐Kyung Kim Journal of Business Research Digital MarketingConsumer ResearchSocial InfluenceCommunicationOnline Customer Behavior	2024	123
How fashion can achieve sustainable development through a circular economy and stakeholder engagement: A systematic literature review Chung‐Wha Ki, Sze Man Chong, Jung Ha‐Brookshire Corporate Social Responsibility and Environmental Management EngineeringSustainable DevelopmentBrand StrategySustainable InnovationCircular Fashion	2020	122
Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults Chung‐Wha Ki, Sangsoo Park, Youn‐Kyung Kim Journal of Business Research Influencer StudiesConsumer Decision MakingSocial MediaBehavioral Decision MakingConsumer Study	2022	122
Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their users Chung‐Wha Ki, Erin Cho, Jung Eun Lee Computers in Human Behavior ChatbotEngineeringAssistive TechnologyInterpersonal CommunicationSocial Computing	2020	117
Pleasure and guilt: how do they interplay in luxury consumption? Chung‐Wha Ki, Kangbok Lee, Youn‐Kyung Kim European Journal of Marketing LuxuryConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer Research	2017	101
Toward a circular economy: Understanding consumers' moral stance on corporations' and individuals' responsibilities in creating a circular fashion economy Chung‐Wha Ki, Sangsoo Park, Jung Ha‐Brookshire Business Strategy and the Environment Consumer ResearchBrand StrategyCircular Fashion EconomyMoral StanceConsumer Culture	2020	96
Sustainable Versus Conspicuous Luxury Fashion Purchase: Applying Self‐Determination Theory Chung‐Wha Ki, Youn‐Kyung Kim Family and Consumer Sciences Research Journal Consumer StudyApplying Self‐determination TheoryValue TheoryConsumer ResearchBrand Strategy	2016	76
Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs? Oiyan Lau, Chung‐Wha Ki Fashion and Textiles	2021	64

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