Statistics
Publications
2
Citations
161
H-Index
2
Active since
2017
Affiliations
Hong Kong Polytechnic University(Current)
Hyunhwan Lee is an author at Hong Kong Polytechnic University specializing in advertising design, business, and influencer audiences.
Publications per year
2017–2024
2
2
Chung‐Wha Ki, Hyunhwan Lee, Youn‐Kyung Kim · Journal of Business Research · 2024 · 151 citations
Multimodal Content Analysis for Effective Advertisements on YouTube
Nikhita Vedula, Wei Sun, Hyunhwan Lee et al. · 2017 · 10 citations · Full text
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