Hyunhwan Lee - Concepedia

Author

Hyunhwan Lee

Also Known As

HyunHwan (Aiden) Lee, Hyunhwan Lee

Publications

141

Citations

H-Index

Concepts

All Affiliations

Hyunhwan Lee is an author at Hong Kong Polytechnic University specializing in communication, arts, and management.

#	Concept	H-Index	Publications	Citations
1	Arts	2	2	133
2	Communication	2	2	133
3	Engineering	1	1	10
4	Management	1	1	123
5	Data Science	1	1	10

Hyunhwan Lee

Publications

133

Citations

H-Index

Page 1

	Year	Citations
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance Chung‐Wha Ki, Hyunhwan Lee, Youn‐Kyung Kim Journal of Business Research Digital MarketingConsumer ResearchSocial InfluenceCommunicationOnline Customer Behavior	2024	123
Multimodal Content Analysis for Effective Advertisements on YouTube Nikhita Vedula, Wei Sun, Hyunhwan Lee, EngineeringMachine LearningMultimodal LearningMultimedia AnalysisCommunication	2017	10

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