Concepedia

Youn‐Kyung Kim

YK

87

Publications

6.7K

Citations

46

H-Index

1997

Active since

Affiliations

University of Tennessee at Knoxville(Current)

University of North Texas

University of Kentucky

Oklahoma State University

Illinois State University

Youn‐Kyung Kim is an author at University of Tennessee at Knoxville specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingCustomer SatisfactionInteractive MarketingBehavioral ScienceFashion

Publications per year

1997–2024

87

Publications

87

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Chung‐Wha Ki, Youn‐Kyung Kim · Psychology and Marketing · 2019 · 653 citations

Consumer Research, Consumer Attitude, Social Influence +22

Predicting online purchase intentions for clothing products

Eun Young Kim, Youn‐Kyung Kim · European Journal of Marketing · 2004 · 382 citations

Customer Satisfaction, Online Shopping Attributes, Digital Marketing +16

Indian consumers' purchase intention toward a United States versus local brand

Archana Kumar, Hyun-Joo Lee, Youn‐Kyung Kim · Journal of Business Research · 2008 · 282 citations

Culture, Consumer Decision Making, Consumer Culture +11

The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots

Christina Soyoung Song, Youn‐Kyung Kim · Journal of Business Research · 2022 · 282 citations · Full text

Consumer value: an application to mall and Internet shopping

Youn‐Kyung Kim · International Journal of Retail & Distribution Management · 2002 · 242 citations

Customer Experience, Digital Marketing, Consumer Research +17

Rows per page

1–5 of 87