Archana Kumar - Concepedia

Author

Archana Kumar

University of Tennessee at Knoxville ORCID

Also Known As

A Kumar, A. Kumar, Archana Kumar, Archana P Kumar, Archana P. Kumar, Archana Prabu Kumar, ArchanaPrabu Kumar, Iosr Journals, Kumar, Archana, Kumar, Archana P

Publications

2.6K

Citations

H-Index

Concepts

All Affiliations

University of Tennessee at Knoxville Arabian Gulf University Sri Ramachandra Institute of Higher Education and Research Montclair State University Helwan University

About

Archana Kumar is an author at University of Tennessee at Knoxville specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	12	1.2K
2	Arts	2	2	136
3	Health Sciences	2	2	119
4	Education	1	1	14
5	Engineering	1	1	16

Archana Kumar

Publications

1.9K

Citations

H-Index

Page 1

	Year	Citations
Age differences in mobile service perceptions: comparison of Generation Y and baby boomers Archana Kumar, Heejin Lim Journal of Services Marketing Customer SatisfactionAgeismDigital MarketingMultigenerational WorkforceConsumer Research	2008	314
Indian consumers' purchase intention toward a United States versus local brand Archana Kumar, Hyun-Joo Lee, Youn‐Kyung Kim Journal of Business Research CultureConsumer Decision MakingConsumer CultureLocal BrandConsumer Study	2008	282
Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach Archana Kumar, Sylvia B. Smith Journal of Food Products Marketing Consumer StudyConsumer ResearchPlanned BehaviorFood ChoiceFood Marketing	2017	185
The store-as-a-brand strategy: The effect of store environment on customer responses Archana Kumar, Youn‐Kyung Kim Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionStore EnvironmentBrand EquityManagement	2014	167
Online, Face-to-Face, or Blended Learning? Faculty and Medical Students' Perceptions During the COVID-19 Pandemic: A Mixed-Method Study Hani Atwa, Mohamed Hany Shehata, Ahmed Ansari, Frontiers in Medicine	2022	143
The Impact of Brand Experience on Downtown Success Eric Beckman, Archana Kumar, Youn‐Kyung Kim Journal of Travel Research Customer ExperienceCustomer SatisfactionBrand StrategyDowntown SuccessManagement	2013	99
Consumer willingness to pay across retail channels Patrali Chatterjee, Archana Kumar Journal of Retailing and Consumer Services EconomicsConsumer Decision MakingConsumer WillingnessManagementConsumer Research	2016	84
Variations in consumers’ use of brand online social networking: A uses and gratifications approach Heejin Lim, Archana Kumar Journal of Retailing and Consumer Services Online Customer BehaviorSocial MediaDigital MarketingInteractive MarketingArts	2017	84
Indian consumers' purchase behavior toward US versus local brands Archana Kumar, Youn‐Kyung Kim, Lou E. Pelton International Journal of Retail & Distribution Management Consumer StudyConsumer ResearchBrand StrategyUs Retail BrandIndian Consumers	2009	77
Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's Vertica Bhardwaj, Archana Kumar, Youn Kyung Kim Journal of Global Marketing Customer SatisfactionInternational MarketingBrand StrategyConsumer ResearchBrand Image	2010	59

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