Concepedia

Archana Kumar

AK

27

Publications

1.9K

Citations

18

H-Index

2005

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Arabian Gulf University

Sri Ramachandra Institute of Higher Education and Research

Montclair State University

Helwan University

Archana Kumar is an author at University of Tennessee at Knoxville specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionBrand AwarenessBrand DevelopmentConsumer Decision MakingCulture

Publications per year

2005–2023

27

Publications

27

Age differences in mobile service perceptions: comparison of Generation Y and baby boomers

Archana Kumar, Heejin Lim · Journal of Services Marketing · 2008 · 314 citations

Customer Satisfaction, Ageism, Digital Marketing +29

Indian consumers' purchase intention toward a United States versus local brand

Archana Kumar, Hyun-Joo Lee, Youn‐Kyung Kim · Journal of Business Research · 2008 · 282 citations

Culture, Consumer Decision Making, Consumer Culture +11

Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

Archana Kumar, Sylvia B. Smith · Journal of Food Products Marketing · 2017 · 185 citations

Consumer Study, Consumer Research, Planned Behavior +20

The store-as-a-brand strategy: The effect of store environment on customer responses

Archana Kumar, Youn‐Kyung Kim · Journal of Retailing and Consumer Services · 2014 · 167 citations

Customer Experience, Customer Satisfaction, Store Environment +14

Online, Face-to-Face, or Blended Learning? Faculty and Medical Students' Perceptions During the COVID-19 Pandemic: A Mixed-Method Study

Hani Atwa, Mohamed Hany Shehata, Ahmed Ansari et al. · Frontiers in Medicine · 2022 · 143 citations · Full text

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