Publication | Closed Access
The store-as-a-brand strategy: The effect of store environment on customer responses
167
Citations
69
References
2014
Year
Customer ExperienceCustomer SatisfactionStore EnvironmentBrand EquityManagementBrand StrategyBrand DevelopmentBusinessConsumer ResearchConsumer BehaviorCustomer ResponsesStore-as-a-brand StrategyBrand AwarenessMarketingConsumer AttitudeCustomer LoyaltyBrand Management
| Year | Citations | |
|---|---|---|
1981 | 60K | |
2012 | 26.1K | |
1988 | 12.7K | |
1988 | 5.9K | |
1992 | 5.2K | |
1988 | 5.1K | |
1990 | 4.3K | |
1983 | 3K | |
1974 | 2.4K | |
1979 | 2.3K |
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