The store-as-a-brand strategy: The effect of store environment on customer responses

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Principles and Practice of Structural Equation Modeling

Nassim Tabri, Corinna M. Elliott · Canadian Graduate Journal of Sociology and Criminology · 2012 · 26.1K citations · Full text

Management Model, Business, Structural Problem +3

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Total Quality Management, Customer Satisfaction, Consumer Study +18

Multivariate Data Analysis with Readings.

G. S. W. Rutherford, Joseph F. Hair, Ronald C. Anderson et al. · Journal of the Royal Statistical Society Series D (The Statistician) · 1988 · 5.9K citations

Univariate Analysis, Multivariate Data Analysis, Business +3

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Customer Satisfaction, Marketing Goals, Physical Surroundings +17