Concepedia

Customer Brand Perception

Customer Brand Perception is a cognitive construct within brand identity integration that represents the subjective interpretation and evaluation of a brand’s identity by customers, distinguished by its reliance on personal experiences, emotional responses, and perceived brand attributes.

756

Publications

58.2K

Citations

1.7K

Authors

865

Institutions

Publications per year

2017–2026

312

Parents

Publications

756

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Yu‐Shan Chen · Journal of Business Ethics · 2009 · 1.6K citations

, , +17

Customer repurchase intention

Phillip Hellier, Gus Geursen, Rodney Carr et al. · European Journal of Marketing · 2003 · 1.6K citations

, , +15

Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

Bernard L. Simonin, Julie A. Ruth · Journal of Marketing Research · 1998 · 1.1K citations

, , +13

The complex relationship between consumer satisfaction and brand loyalty

JoséM.M. Bloemer, Hans Kasper · Journal of Economic Psychology · 1995 · 1.1K citations

, , +16

How perceived brand globalness creates brand value

Jan‐Benedict E.M. Steenkamp, Rajeev Batra, Dana L. Alden · Journal of International Business Studies · 2002 · 1K citations

, , +14

1–5 of 756

Authors

1.7K

  1. JA
    Jiseon Ahn

    Taylor's University, Malaysia

    7 publications · 506 citations

    7

    h-index

  2. CK
    Ceridwyn King

    Temple University, United States

    5 publications · 720 citations

    5

    h-index

  3. BH
    Bernd H. Schmitt

    Columbia University, United States

    5 publications · 758 citations

    5

    h-index

  4. PV
    Pierre Valette‐Florence

    Université Grenoble Alpes, France

    4 publications · 299 citations

    4

    h-index

  5. ZR
    Zillur Rahman

    Indian Institute of Technology Roorkee, India

    4 publications · 184 citations

    4

    h-index

1–5 of 1.7K

Institutions

865

  1. Pennsylvania State University

    State College, United States

    10 h-index

    17 publications

    1.3K citations

  2. Hanyang University

    Seoul, South Korea

    9 h-index

    14 publications

    561 citations

  3. Oklahoma State University

    Stillwater, United States

    9 h-index

    10 publications

    256 citations

  4. Taylor's University

    Subang Jaya, Malaysia

    8 h-index

    8 publications

    364 citations

  5. University of Michigan

    Ann Arbor, United States

    8 h-index

    15 publications

    1.7K citations

  6. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    8 h-index

    15 publications

    594 citations

  7. Sejong University

    Seoul, South Korea

    8 h-index

    10 publications

    578 citations

  8. Temple University

    Philadelphia, United States

    7 h-index

    11 publications

    984 citations

1–8 of 865

Venues

  1. Journal of Business Research

    JBR · 42 publications · 3.4K citations

    32

    h-index

  2. Journal of Product & Brand Management

    40 publications · 2.1K citations

    27

    h-index

  3. Journal of Retailing and Consumer Services

    28 publications · 2.8K citations

    25

    h-index

  4. Journal of Brand Management

    35 publications · 2.3K citations

    24

    h-index

  5. International Journal of Hospitality Management

    16 publications · 1.9K citations

    16

    h-index

1–5