How perceived brand globalness creates brand value

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

Social Sciences, Strategic Management, Strategy +16

Assessing Measurement Invariance in Cross‐National Consumer Research

Jan‐Benedict E.M. Steenkamp, Hans Baumgartner · Journal of Consumer Research · 1998 · 4.7K citations

Business, Marketing, Psychology +14

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

Cultures and organizations: software of the mind

Choice Reviews Online · 1992 · 3.7K citations

Management, Organization Studies, Organizational Behavior +10

Disjuncture and Difference in the Global Cultural Economy

Arjun Appadurai · Theory Culture & Society · 1990 · 3.6K citations

Social Sciences, Cultural Studies, Sociology +9