Concepedia

Brand Identity

Brand Identity is the strategic construct within brand management that encompasses the defined set of distinctive, internally consistent elements—such as name, logo, messaging, and values—through which an organization intentionally projects its desired image and differentiates itself to stakeholders.

5.4K

Publications

510.8K

Citations

8.6K

Authors

2.7K

Institutions

Publications per year

2017–2026

2K

Parents

Children

Publications

5.4K

1–5 of 5.4K

Authors

8.6K

  1. LD
    Leslie de Chernatony

    University of Birmingham, United Kingdom

    46 publications · 7.7K citations

    34

    h-index

  2. JM
    John M.T. Balmer

    Brunel University of London, United Kingdom

    35 publications · 5.3K citations

    27

    h-index

  3. KL
    Kevin Lane Keller

    Dartmouth College, United States

    28 publications · 24.3K citations

    27

    h-index

  4. TM
    T.C. Melewar

    Middlesex University, United Kingdom

    30 publications · 1.7K citations

    21

    h-index

  5. BH
    Bernd H. Schmitt

    Columbia University, United States

    20 publications · 8.9K citations

    19

    h-index

1–5 of 8.6K

Institutions

2.7K

  1. Griffith University

    Brisbane, Australia

    41 h-index

    114 publications

    12.3K citations

  2. Copenhagen Business School

    Copenhagen, Denmark

    33 h-index

    59 publications

    4K citations

  3. Brunel University of London

    London, United Kingdom

    32 h-index

    67 publications

    4.9K citations

  4. University of Birmingham

    Birmingham, United Kingdom

    29 h-index

    42 publications

    5.4K citations

  5. Monash University

    Melbourne, Australia

    28 h-index

    52 publications

    3.8K citations

  6. University of Michigan

    Ann Arbor, United States

    28 h-index

    44 publications

    9.6K citations

  7. University of Minnesota

    Minneapolis, United States

    28 h-index

    55 publications

    8.4K citations

  8. Temple University

    Philadelphia, United States

    27 h-index

    45 publications

    4.1K citations

1–8 of 2.7K

Venues

  1. Journal of Business Research

    JBR · 269 publications · 36.8K citations

    100

    h-index

  2. Journal of Brand Management

    394 publications · 30.6K citations

    91

    h-index

  3. Journal of Product & Brand Management

    290 publications · 24.3K citations

    81

    h-index

  4. European Journal of Marketing

    EJM · 125 publications · 18.2K citations

    68

    h-index

  5. Journal of Marketing Research

    97 publications · 29.5K citations

    65

    h-index

1–5