Concepedia

Verbal Identity

Verbal Identity is a brand identity component that specifies the distinctive linguistic and textual elements—such as tone of voice, vocabulary, style, and messaging architecture—that express a brand’s personality and position in verbal form.

7

Publications

123

Citations

10

Authors

9

Institutions

Publications per year

2017–2026

0

Variants

Verbal Branding

Parents

Publications

7

Constructing a brand identity scale for higher education institutions

Mei Teh Goi, Chai Lee Goi, David Wong · Journal of Marketing for HIGHER EDUCATION · 2014 · 34 citations

, , +17

Creativity in polyscriptal typographies in the linguistic landscape of Taipei

Melissa L. Curtin · Social Semiotics · 2015 · 30 citations

, , +15

Human language and human uniqueness

Philip Lieberman · Language & Communication · 1994 · 14 citations

, , +12

Evidence for Impaired Verbal Identification But Intact Nonverbal Recognition of Fearful Body Postures in Asperger’s Syndrome

John P. Doody, Peter Bull · Journal of Autism and Developmental Disorders · 2012 · 12 citations

, , +16

Constructing identity: Grammatical variables and the creation of a community voice<sup>1</sup>

Allison Burkette · Journal of Sociolinguistics · 2007 · 12 citations

, , +11

1–5 of 7

Authors

10

  1. JP
    John P. Doody

    University of York, United Kingdom

    1 publications · 12 citations

    1

    h-index

  2. PL
    Philip Lieberman

    Memorial Sloan Kettering Cancer Center, United States

    1 publications · 14 citations

    1

    h-index

  3. AB
    Allison Burkette

    University of Mississippi, United States

    1 publications · 12 citations

    1

    h-index

  4. MT
    Mei Teh Goi

    Kuala Lumpur University of Science & Technology, Malaysia

    1 publications · 34 citations

    1

    h-index

  5. CL
    Chai Lee Goi

    Curtin University Sarawak, Malaysia

    1 publications · 34 citations

    1

    h-index

1–5 of 10

Institutions

9

  1. University of Kuala Lumpur

    Kuala Lumpur, Malaysia

    1 h-index

    1 publications

    34 citations

  2. University of Mississippi

    Oxford, United States

    1 h-index

    1 publications

    12 citations

  3. University of York

    York, United Kingdom

    1 h-index

    2 publications

    24 citations

  4. Kuala Lumpur University of Science & Technology

    Kuala Selangor, Malaysia

    1 h-index

    1 publications

    34 citations

  5. Curtin University

    Perth, Australia

    1 h-index

    1 publications

    34 citations

  6. York St John University

    York, United Kingdom

    1 h-index

    1 publications

    12 citations

  7. University of California, Santa Barbara

    Santa Barbara, United States

    1 h-index

    1 publications

    30 citations

  8. Curtin University Sarawak

    Miri, Malaysia

    1 h-index

    1 publications

    34 citations

1–8 of 9

Venues

  1. Journal of Autism and Developmental Disorders

    1 publications · 12 citations

    1

    h-index

  2. Social Semiotics

    1 publications · 30 citations

    1

    h-index

  3. 1

    h-index

  4. October

    1 publications · 10 citations

    1

    h-index

  5. Language & Communication

    1 publications · 14 citations

    1

    h-index

1–5