Concepedia

Chai Lee Goi

CL

22

Publications

749

Citations

16

H-Index

2005

Active since

Affiliations

Curtin University Sarawak(Current)

Curtin University

Kuala Lumpur University of Science & Technology

Chai Lee Goi is an author at Curtin University Sarawak specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorInteractive MarketingEducationMobile MarketingDigital MarketingCustomer Satisfaction

Publications per year

2005–2024

22

Publications

22

E-Learning in Malaysia: Success Factors in Implementing E-Learning Program

Chai Lee Goi, Poh Yen Ng · eSpace (Curtin University) · 2008 · 98 citations · Full text

The impact of technological innovation on building a sustainable city

Chai Lee Goi · International Journal of Quality Innovation · 2017 · 70 citations · Full text

The river water quality before and during the Movement Control Order (MCO) in Malaysia

Chai Lee Goi · Case Studies in Chemical and Environmental Engineering · 2020 · 70 citations · Full text

River Water Quality, Class Iii, Source Water Protection +16

The use of business simulation games in teaching and learning

Chai Lee Goi · Journal of Education for Business · 2018 · 68 citations

Learning Sciences, Game Theory, Design +14

A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)

Omkar Dastane, Chai Lee Goi, Fazlul K. Rabbanee · Journal of Retailing and Consumer Services · 2020 · 53 citations · Full text

User Perception, Mobile Marketing, Mobile Commerce +9

Rows per page

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