Concepedia

Fazlul K. Rabbanee

FK

26

Publications

1.1K

Citations

19

H-Index

2012

Active since

Affiliations

Curtin University(Current)

Bond University

University of Chittagong

The University of Western Australia

Huazhong University of Science and Technology

Fazlul K. Rabbanee is an author at Curtin University specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand ManagementConsumer Decision MakingBehavioral Decision MakingEconomics

Publications per year

2012–2023

26

Publications

26

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence · European Journal of Marketing · 2020 · 140 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

Antecedents and consequences of self-congruity

Rajat Roy, Fazlul K. Rabbanee · European Journal of Marketing · 2015 · 117 citations

Luxury, Social Psychology, Brand Strategy +26

Effects of customer equity drivers on customer loyalty in B2B context

B. Ramaseshan, Fazlul K. Rabbanee, Laine Tan Hsin Hui · Journal of Business and Industrial Marketing · 2013 · 110 citations

Customer Experience, Customer Satisfaction, Consumer Research +19

Effects of store loyalty on shopping mall loyalty

Fazlul K. Rabbanee, B. Ramaseshan, Chen Wu et al. · Journal of Retailing and Consumer Services · 2012 · 68 citations

Customer Satisfaction, Management, Business +6

A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)

Omkar Dastane, Chai Lee Goi, Fazlul K. Rabbanee · Journal of Retailing and Consumer Services · 2020 · 53 citations · Full text

User Perception, Mobile Marketing, Mobile Commerce +9

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