Concepedia

B. Ramaseshan

BR

51

Publications

4.7K

Citations

31

H-Index

1990

Active since

Affiliations

Curtin University(Current)

University of Malta

National University of Singapore

B. Ramaseshan is an author at Curtin University specializing in business, management, and marketing.

Top concepts

ManagementBusinessMarketingCustomer SatisfactionConsumer ResearchConsumer BehaviorStrategic ManagementOrganizational BehaviorMarketing InsightsBrand Management

Publications per year

1990–2020

51

Publications

51

Managing brands and customer engagement in online brand communities

Jochen Wirtz, Anouk Den Ambtman, Josée Bloemer et al. · Journal of service management · 2013 · 690 citations

Customer Satisfaction, Digital Marketing, Company Perspectives +19

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan · Journal of Marketing · 2008 · 333 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Consequences of customer loyalty to the loyalty program and to the company

Heiner Evanschitzky, B. Ramaseshan, David M. Woisetschläger et al. · Journal of the Academy of Marketing Science · 2011 · 333 citations

Customer Satisfaction, Service Quality, Business +6

Towards the identification of customer experience touch point elements

Alisha Stein, B. Ramaseshan · Journal of Retailing and Consumer Services · 2016 · 283 citations · Full text

Customer Experience, Customer Satisfaction, Touch User Interface +9

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

B. Ramaseshan, Alisha Stein · Journal of Brand Management · 2014 · 261 citations

Brand Equity, Brand Personality, Management +8

Rows per page

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