Concepedia

Verena Vogel

VV

Statistics

Publications

7

Citations

763

H-Index

7

Active since

2004

Affiliations

Curtin University(Current)

University of Bamberg

University of Strathclyde

University of Münster

Verena Vogel is an author at Curtin University specializing in consumer decision making, business, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingMarketing InsightsEconomicsSearch CostsMarket Design

Publications per year

2004–2019

7

Publications

7

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan · Journal of Marketing · 2008 · 333 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan · Journal of Marketing · 2008 · 190 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Consumer price knowledge in the German retail market

Heiner Evanschitzky, Peter Kenning, Verena Vogel · Journal of Product & Brand Management · 2004 · 76 citations

Consumer Uncertainty, Consumer Research, Consumer Price Knowledge +17

Switching Barriers in the Four-Stage Loyalty Model

Markus Blut, Heiner Evanschitzky, Verena Vogel et al. · 2007 · 67 citations

Pavlovian-to-instrumental transfer: A new paradigm to assess pathological mechanisms with regard to the use of Internet applications

Verena Vogel, Ines Kollei, Theodora Duka et al. · Behavioural Brain Research · 2018 · 42 citations

Cognitive Science, Neuropsychology, Pavlovian-to-instrumental Transfer +7

1–5 of 7