Concepedia

David M. Woisetschläger

DM

29

Publications

2.4K

Citations

20

H-Index

2007

Active since

Affiliations

Technische Universität Braunschweig(Current)

TU Dortmund University

Aston University

University of Münster

Clausthal University of Technology

David M. Woisetschläger is an author at Technische Universität Braunschweig specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchAdvertisingBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBranding

Publications per year

2007–2024

29

Publications

29

Consequences of customer loyalty to the loyalty program and to the company

Heiner Evanschitzky, B. Ramaseshan, David M. Woisetschläger et al. · Journal of the Academy of Marketing Science · 2011 · 333 citations

Customer Satisfaction, Service Quality, Business +6

Mapping the luxury research landscape: A bibliometric citation analysis

Hannes Gurzki, David M. Woisetschläger · Journal of Business Research · 2016 · 284 citations

Altmetrics, Luxury Research Landscape, Engineering +6

How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

David M. Woisetschläger, Vivian Hartleb, Markus Blut · Journal of Relationship Marketing · 2008 · 208 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

Consumer ethnocentrism in the German market

Heiner Evanschitzky, Florian von Wangenheim, David M. Woisetschläger et al. · International Marketing Review · 2008 · 149 citations

Consumer Uncertainty, International Marketing, Consumer Study +23

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

David M. Woisetschläger, Patrick Lentz, Heiner Evanschitzky · Journal of Business Research · 2010 · 137 citations

Customer Satisfaction, Service Research, Management +10

Rows per page

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