Journal of Relationship Marketing

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Reham Shawky Ebrahim · 2019 · 513 citations

Business, Marketing, Marketing Management +9

Relationship Marketing of Services Perspectives from 1983 and 2000

Leonard L. Berry · 2002 · 486 citations

Management, Marketing, Marketing Management +7

Relationship Marketing in the New Economy

Evert Gummesson · 2002 · 357 citations

Business, Marketing, Marketing Management +6

A Conceptualization of the Employee Branding Process

Sandra Jeanquart Miles, Glynn Mangold · 2004 · 311 citations

Business, Marketing, Organizational Behavior +12

The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

Rizwan Ullah Khan, Yashar Salamzadeh, Qaisar Iqbal et al. · 2020 · 306 citations

Business, Marketing, Marketing Management +7