Concepedia

Evert Gummesson

EG

Statistics

Publications

66

Citations

13.7K

H-Index

42

Active since

1978

Affiliations

Stockholm University(Current)

University of Naples Federico II

University of Salerno

Evert Gummesson is an author at Stockholm University specializing in marketing, marketing management, and business.

Publications per year

1978–2019

66

Publications

66

Qualitative Methods in Management Research.

Edward Toomer, Ken Bowen, Evert Gummesson · Journal of the Operational Research Society · 1993 · 2.3K citations

Social Sciences, Organization Studies, Organizational Behavior +12

Whither Services Marketing?

Christopher Lovelock, Evert Gummesson · Journal of Service Research · 2004 · 1.2K citations

Business, Marketing, Marketing Management +7

The new marketing—Developing long-term interactive relationships

Evert Gummesson · Long Range Planning · 1987 · 1.1K citations

Business, Marketing, Marketing Management +14

Making Relationship Marketing Operational

Evert Gummesson · International Journal of Service Industry Management · 1994 · 775 citations

Business, Marketing, Marketing Management +15

Marketing‐orientation Revisited: The Crucial Role of thePart‐time Marketer

Evert Gummesson · European Journal of Marketing · 1991 · 546 citations

Business, Marketing, Marketing Management +6

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