Evert Gummesson - Concepedia

Author

Evert Gummesson

Stockholm University

Also Known As

E. Gummesson, Evert Gummesson, GUMMESSON, EVERT

156

Publications

15.2K

Citations

H-Index

140

Concepts

All Affiliations

Stockholm University University of Naples Federico II University of Salerno

About

Evert Gummesson is an author at Stockholm University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	40	57	10.6K
2	Business	37	53	8.4K
3	Education	4	4	240
4	Arts	2	2	48
5	Engineering	2	2	65

Evert Gummesson

Publications

13.6K

Citations

H-Index

Page 1

	Year	Citations
Qualitative Methods in Management Research. Edward Toomer, Ken Bowen, Evert Gummesson Journal of the Operational Research Society	1993	2.3K
Whither Services Marketing? Christopher Lovelock, Evert Gummesson Journal of Service Research Service ResearchCore ParadigmHealthcare MarketingService StudyManagement	2004	1.2K
The new marketing—Developing long-term interactive relationships Evert Gummesson Long Range Planning Relationship MarketingDigital MarketingLong-term Interactive RelationshipsInteractive MarketingManagement	1987	1.1K
Making Relationship Marketing Operational Evert Gummesson International Journal of Service Industry Management Relationship MarketingCustomer SatisfactionInteractive MarketingManagementBusiness	1994	771
Marketing‐orientation Revisited: The Crucial Role of thePart‐time Marketer Evert Gummesson European Journal of Marketing	1991	546
Qualitative research in marketing Evert Gummesson European Journal of Marketing Digital MarketingQualitative AnalysisIntercultural MarketingInteractive MarketingHistory Of Marketing	2005	509
Extending the service-dominant logic: from customer centricity to balanced centricity Evert Gummesson Journal of the Academy of Marketing Science Customer SatisfactionService LogicService ResearchService-dominant LogicService Study	2007	472
Marketing as Value Co-creation Through Network Interaction and Resource Integration Evert Gummesson, Cristina Mele Journal of business market management Customer SatisfactionInteractive MarketingManagementBusinessConsumer Research	2010	401
Relationship Marketing in the New Economy Evert Gummesson Journal of Relationship Marketing Relationship MarketingCustomer SatisfactionManagementBusinessConsumer Research	2002	355
Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts Evert Gummesson Journal of Business and Industrial Marketing Customer SatisfactionUmbrella Concept ReturnBusiness-to-business ResearchClient-supplier RelationshipsRelationship Marketing Pay	2004	353

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