Concepedia

Christopher Lovelock

CL

Statistics

Publications

25

Citations

6K

H-Index

21

Active since

1975

Affiliations

Yale University(Current)

Harvard University Press

Harvard University

Christopher Lovelock is an author at Yale University specializing in marketing, business, and marketing management.

Publications per year

1975–2011

25

Publications

25

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 1.8K citations

, , +9

Whither Services Marketing?

Christopher Lovelock, Evert Gummesson · Journal of Service Research · 2004 · 1.2K citations

, , +7

Classifying Services to Gain Strategic Marketing Insights

Christopher Lovelock · Journal of Marketing · 1983 · 830 citations

, , +9

Developing Global Strategies for Service Businesses

Christopher Lovelock, George S. Yip · California Management Review · 1996 · 455 citations

, , +15

Service marketing : people, technology, strategy

Christopher Lovelock, Jochen Wirtz · 2011 · 343 citations

, , +12

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