Concepedia

Christof Backhaus

CB

20

Publications

1.5K

Citations

17

H-Index

2008

Active since

Affiliations

Technische Universität Braunschweig(Current)

Newcastle University

TU Dortmund University

Aston University

University of Münster

Christof Backhaus is an author at Technische Universität Braunschweig specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchBusiness StrategyBrand StrategyBrand AwarenessBrand DevelopmentStrategic ManagementCustomer Satisfaction

Publications per year

2008–2022

20

Publications

20

Consequences of customer loyalty to the loyalty program and to the company

Heiner Evanschitzky, B. Ramaseshan, David M. Woisetschläger et al. · Journal of the Academy of Marketing Science · 2011 · 333 citations

Customer Satisfaction, Service Quality, Business +6

Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Marco Hubert, Markus Blut, Christian Brock et al. · Psychology and Marketing · 2017 · 269 citations · Full text

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

David M. Woisetschläger, Christof Backhaus, T. Bettina Cornwell · Journal of Marketing · 2017 · 137 citations · Full text

Sport Property, Consumer Research, Sports Sponsorship +19

The effects of country of origin and corporate reputation on initial trust

Manuel Michaelis, David M. Woisetschläger, Christof Backhaus et al. · International Marketing Review · 2008 · 134 citations

Corporate Reputation, International Marketing, Reputation Management +18

Drivers of Brand Extension Success: What Really Matters for Luxury Brands

Carmen‐Maria Albrecht, Christof Backhaus, Hannes Gurzki et al. · Psychology and Marketing · 2013 · 119 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

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