Carmen‐Maria Albrecht

Drivers of Brand Extension Success: What Really Matters for Luxury Brands

Carmen‐Maria Albrecht, Christof Backhaus, Hannes Gurzki et al. · Psychology and Marketing · 2013 · 119 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers

Carmen‐Maria Albrecht, Stefan Hattula, Donald R. Lehmann · Journal of the Academy of Marketing Science · 2017 · 74 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Motivation +11

Exploring why consumers engage in boycotts: toward a unified model

Carmen‐Maria Albrecht, Colin Campbell, Daniel Heinrich et al. · Journal of Public Affairs · 2013 · 55 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21

All you need is Love: Assessing Consumers' Brand Love

Hans H. Bauer, Carmen‐Maria Albrecht, Daniel Heinrich · 2009 · 53 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18

Customer response to interactional service experience

Carmen‐Maria Albrecht, Stefan Hattula, Torsten Bornemann et al. · Journal of service management · 2016 · 36 citations

Customer Experience, Customer Satisfaction, Causal Attribution +24