Statistics
Publications
57
Citations
4.8K
H-Index
31
Active since
1994
Colin Campbell is an author at Swinburne University of Technology specializing in business, marketing, and advertising.
Publications per year
1994–2024
57
57
From data to action: How marketers can leverage AI
Colin Campbell, Sean Sands, Carla Ferraro et al. · Business Horizons · 2019 · 460 citations
Understanding Consumer Conversations Around Ads in a Web 2.0 World
Colin Campbell, Leyland Pitt, Michael Parent et al. · Journal of Advertising · 2011 · 353 citations
Business, Communication, Marketing +16
<i>Ad Lib</i> : When Customers Create the Ad
Pierre Berthon, Leyland Pitt, Colin Campbell · California Management Review · 2008 · 299 citations
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