Justine Rapp Farrell

More than meets the eye: The functional components underlying influencer marketing

Colin Campbell, Justine Rapp Farrell · Business Horizons · 2020 · 879 citations

Business, Marketing, Marketing Management +14

The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping

Jane E. Machin, Natalie Ross Adkins, Elizabeth Crosby et al. · Journal of Business Research · 2018 · 65 citations

Social Sciences, Marketing, Psychology +12

What Drives Consumers To Engage with Influencers?

Justine Rapp Farrell, Colin Campbell, Sean Sands · Journal of Advertising Research · 2021 · 62 citations

Business, Marketing, Marketing Management +16

Principles for advertising responsibly using generative AI

Sean Sands, Colin Campbell, Carla Ferraro et al. · Organizational Dynamics · 2024 · 28 citations · Full text

Business, Communication, Marketing +12

Poverty Research and Measurement: Making the Case for Consumption Adequacy

Justine Rapp Farrell, Ronald Paul Hill · Journal of Consumer Affairs · 2018 · 26 citations · Full text

Social Sciences, Economics, Consumption Studies +13