Concepedia

Sean Sands

SS

Statistics

Publications

64

Citations

4.8K

H-Index

35

Active since

2007

Affiliations

Swinburne University of Technology(Current)

University of San Diego

Monash University

King's College London

RMIT University

Sean Sands is an author at Swinburne University of Technology specializing in marketing, business, and marketing management.

Publications per year

2007–2025

64

Publications

64

From data to action: How marketers can leverage AI

Colin Campbell, Sean Sands, Carla Ferraro et al. · Business Horizons · 2019 · 460 citations

Business, Marketing, Marketing Management +10

Unreal influence: leveraging AI in influencer marketing

Sean Sands, Kirk Plangger, Carla Ferraro · European Journal of Marketing · 2022 · 393 citations · Full text

Business, Marketing, Social Psychology +12

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Sean Sands, Carla Ferraro, Vlad Demsar et al. · Business Horizons · 2022 · 283 citations

Social Sciences, Communication, Sociology +14

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

Colin Campbell, Kirk Plangger, Sean Sands et al. · Journal of Advertising · 2021 · 282 citations

Business, Marketing, Marketing Management +16

Environmental concern and environmental purchase intentions: The mediating role of learning strategy

Joshua Newton, Yelena Tsarenko, Carla Ferraro et al. · Journal of Business Research · 2015 · 249 citations

Natural Resources, Strategy, Environmental Attitudes +8

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