Vlad Demsar

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Sean Sands, Carla Ferraro, Vlad Demsar et al. · Business Horizons · 2022 · 283 citations

Social Sciences, Communication, Sociology +14

The paradoxes of generative AI-enabled customer service: A guide for managers

Carla Ferraro, Vlad Demsar, Sean Sands et al. · Business Horizons · 2024 · 113 citations · Full text

Business, Marketing, Marketing Management +16

The social phenomenon of trolling: understanding the discourse and social practices of online provocation

Vlad Demsar, Jan Brace‐Govan, Gavin Jack et al. · Journal of Marketing Management · 2021 · 47 citations

Business, Marketing, Marketing Management +10

Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire

Sean Sands, Vlad Demsar, Carla Ferraro et al. · Psychology and Marketing · 2024 · 33 citations · Full text

Business, Marketing, Marketing Management +13

Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values

Vlad Demsar, Carla Ferraro, July Nguyen et al. · Journal of Macromarketing · 2023 · 28 citations · Full text

Management, Marketing, Marketing Management +14