Concepedia

Carla Ferraro

CF

Statistics

Publications

38

Citations

3.1K

H-Index

24

Active since

2010

Affiliations

Swinburne University of Technology(Current)

University of San Diego

Monash University

Universitat Ramon Llull

National Chung Hsing University

Carla Ferraro is an author at Swinburne University of Technology specializing in marketing, business, and marketing management.

Publications per year

2010–2025

38

Publications

38

From data to action: How marketers can leverage AI

Colin Campbell, Sean Sands, Carla Ferraro et al. · Business Horizons · 2019 · 460 citations

Business, Marketing, Marketing Management +10

Unreal influence: leveraging AI in influencer marketing

Sean Sands, Kirk Plangger, Carla Ferraro · European Journal of Marketing · 2022 · 393 citations · Full text

Business, Marketing, Social Psychology +12

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Sean Sands, Carla Ferraro, Vlad Demsar et al. · Business Horizons · 2022 · 283 citations

Social Sciences, Communication, Sociology +14

Environmental concern and environmental purchase intentions: The mediating role of learning strategy

Joshua Newton, Yelena Tsarenko, Carla Ferraro et al. · Journal of Business Research · 2015 · 249 citations

Natural Resources, Strategy, Environmental Attitudes +8

The role of fashionability in second-hand shopping motivations

Carla Ferraro, Sean Sands, Jan Brace‐Govan · Journal of Retailing and Consumer Services · 2016 · 240 citations

Business, Marketing, Marketing Management +12

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