From data to action: How marketers can leverage AI

Artificial Intelligence in Service

Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2018 · 3.3K citations

Management, Human Resource Management, Organizational Behavior +11

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Rajesh Sethi, Daniel C. Smith, C. Whan Park · Journal of Marketing Research · 2001 · 898 citations

Management, Innovation Management, Organizational Behavior +17

Conceptual approaches for defining data, information, and knowledge

Chaim Zins · Journal of the American Society for Information Science and Technology · 2007 · 793 citations

Computing, Data Science, Data Management +4

The Service Revolution and the Transformation of Marketing Science

Roland T. Rust, Ming‐Hui Huang · Marketing Science · 2014 · 551 citations

Business, Information Technology, Marketing +12

Strategic opportunities (and challenges) of algorithmic decision-making: A call for action on the long-term societal effects of ‘datification’

Sue Newell, Marco Marabelli · The Journal of Strategic Information Systems · 2015 · 454 citations · Full text

Business, Decision Sciences, Strategy +17