Concepedia

Alexis Mavrommatis

AM

Statistics

Publications

10

Citations

752

H-Index

10

Active since

2006

Affiliations

Swinburne University of Technology(Current)

EADA Business School

University of San Diego

Universitat Ramon Llull

Athens University of Economics and Business

Alexis Mavrommatis is an author at Swinburne University of Technology specializing in business, marketing, and marketing management.

Publications per year

2006–2023

10

Publications

10

From data to action: How marketers can leverage AI

Colin Campbell, Sean Sands, Carla Ferraro et al. · Business Horizons · 2019 · 460 citations

Business, Marketing, Marketing Management +10

Diversity representation in advertising

Colin Campbell, Sean Sands, Brent McFerran et al. · Journal of the Academy of Marketing Science · 2023 · 68 citations · Full text

Social Sciences, Communication, Marketing +13

The international transfer of store brand image

Steve Burt, Alexis Mavrommatis · The International Review of Retail Distribution and Consumer Research · 2006 · 65 citations

Business, Marketing, Marketing Management +17

Seeing light in the dark: Investigating the dark side of social media and user response strategies

Sean Sands, Colin Campbell, Carla Ferraro et al. · European Management Journal · 2019 · 36 citations

Social Sciences, Communication, Social Psychology +13

Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective

Paraskevas C. Argouslidis, Dionysis Skarmeas, Antonios Kühn et al. · European Journal of Marketing · 2018 · 30 citations

Business, Marketing, Psychology +16

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