Concepedia
Statistics
Publications
50
Citations
3.2K
H-Index
34
Active since
1989
Affiliations
University of Stirling(Current)
Lund University
Trent University
University of Edinburgh
Steve Burt is an author at University of Stirling specializing in marketing, business, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchBrand StrategyInternational MarketingBrand AwarenessInternational BusinessBrand ManagementConsumer Behavior
Publications per year
1989–2021
The strategic role of retail brands in British grocery retailing
Steve Burt · European Journal of Marketing · 2000 · 335 citations
Brand Equity, Brand Positioning, Identifies Key Factors +14
Brands without boundaries – The internationalisation of the designer retailer’s brand
Christopher M. Moore, J. D. Fernie, Steve Burt · European Journal of Marketing · 2000 · 185 citations
International Marketing, Brand Strategy, Diffusion Lines +17
The role of store image in retail internationalisation
Steve Burt, Jose Carralero‐Encinas · International Marketing Review · 2000 · 175 citations
Customer Satisfaction, International Marketing, Brand Strategy +19
Corporate Branding, Retailing, and Retail Internationalization
Steve Burt, Leigh Sparks · Corporate Reputation Review · 2002 · 174 citations
International Business, International Marketing, Corporate Branding +8
Failure in international retailing: research propositions
Steve Burt, John A. Dawson, Leigh Sparks · The International Review of Retail Distribution and Consumer Research · 2003 · 167 citations
Marketing, Internationalization Practice, Culture +13
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