European Management Journal · 2019 · 36 citations · 47 references
Social SciencesCommunicationSocial PsychologyAudience StudiesMedia StudiesMedia TheoryMedia ReceptionNew MediaSocial MediaUser Engagement AnalysisUser ResearchVirtual CommunitiesAudience Response TheorySocial Media Opinion DynamicsSocial Media VisualityVoter Response To Negative Ads
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