Concepedia

Ming‐Hui Huang

MH

Statistics

Publications

51

Citations

11.9K

H-Index

34

Active since

1997

Affiliations

National Taiwan University(Current)

University of Maryland, College Park

National Chung Cheng University

Nagasaki University

National Chung Hsing University

Ming‐Hui Huang is an author at National Taiwan University specializing in business, marketing, and marketing management.

Publications per year

1997–2025

51

Publications

51

Artificial Intelligence in Service

Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2018 · 3.3K citations

Management, Human Resource Management, Organizational Behavior +11

A strategic framework for artificial intelligence in marketing

Ming‐Hui Huang, Roland T. Rust · Journal of the Academy of Marketing Science · 2020 · 1.6K citations · Full text

Business, Marketing, Marketing Management +11

Engaged to a Robot? The Role of AI in Service

Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2020 · 1K citations · Full text

Management, Computer Science, Leadership +17

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

Ming‐Hui Huang, Roland T. Rust, Vojislav Maksimovic · California Management Review · 2019 · 556 citations

Management, Human Resource Management, Organizational Behavior +10

The Service Revolution and the Transformation of Marketing Science

Roland T. Rust, Ming‐Hui Huang · Marketing Science · 2014 · 551 citations

Business, Information Technology, Marketing +12

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