Statistics
Publications
122
Citations
32.1K
H-Index
67
Active since
1979
Roland T. Rust is an author at University of Maryland, College Park specializing in marketing, business, and marketing management.
Publications per year
1979–2025
122
122
Artificial Intelligence in Service
Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2018 · 3.3K citations
Management, Human Resource Management, Organizational Behavior +11
Customer satisfaction, customer retention, and market share
Roland T. Rust, Anthony J. Zahorik · Journal of Retailing · 1993 · 2.2K citations
1–5 of 122