Concepedia
Statistics
Publications
48
Citations
19K
H-Index
37
Active since
1993
Affiliations
Boston College(Current)
Arizona State University
University of Groningen
Utah State University
University of North Carolina at Chapel Hill
Katherine N. Lemon is an author at Boston College specializing in marketing, marketing management, and business.
Publications per year
1993–2021
Understanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 5.2K citations · Full text
Business, Marketing, Marketing Management +14
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman et al. · Journal of Retailing · 2009 · 3K citations
Business, Marketing, Marketing Management +13
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml · Journal of Marketing · 2003 · 2.1K citations
Business, Marketing, Marketing Management +9
A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
Ruth N. Bolton, Katherine N. Lemon · Journal of Marketing Research · 1999 · 1.1K citations
Business, Information Systems, Marketing +15
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef · Journal of the Academy of Marketing Science · 2004 · 735 citations
Management, Marketing, Marketing Management +13
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