The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research - Concepedia

Concepedia

Publication | Closed Access

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

729

Citations

118

References

2004

Year

Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef

Journal of the Academy of Marketing Science

Customer ExperienceCustomer SatisfactionCustomer ProfitabilityTheoretical UnderpinningsManagementBusinessCustomer Asset ManagementBusiness StrategyCustomer InvolvementCustomer Relationship ManagementStrategic ManagementFuture ResearchAsset ManagementMarketing

References

	Year	Citations

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