Concepedia

C. Whan Park

CW

15

Publications

5.1K

Citations

15

H-Index

1997

Active since

Affiliations

University of Southern California(Current)

Imperial College London

Southern California University for Professional Studies

Indiana University

C. Whan Park is an author at University of Southern California specializing in marketing, management, and business.

Top concepts

Publications per year

1997–2023

15

Publications

15

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park · Journal of Consumer Psychology · 2005 · 2.5K citations

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Rajesh Sethi, Daniel C. Smith, C. Whan Park · Journal of Marketing Research · 2001 · 896 citations

, , +28

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Alexander Fedorikhin, C. Whan Park, Matthew Thomson · Journal of Consumer Psychology · 2008 · 339 citations

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

C. Whan Park, Sung Youl Jun, Deborah J. MacInnis · Journal of Marketing Research · 2000 · 320 citations

, , +21

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Sandra Milberg, C. Whan Park, Michael McCarthy · Journal of Consumer Psychology · 1997 · 289 citations

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