Concepedia
Statistics
Publications
53
Citations
9.5K
H-Index
31
Active since
1972
Affiliations
University of Warwick(Current)
University of Pittsburgh
Indiana University School of Medicine
Indiana University – Purdue University Indianapolis
Indiana University
Daniel C. Smith is an author at University of Warwick specializing in life sciences, marketing management, and marketing.
Publications per year
1972–2024
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Daniel C. Smith, David A. Aaker · Journal of Marketing · 1992 · 2.5K citations
Business, Marketing, Marketing Management +14
A simple, economical method for measuring bacterial protein synthesis rates in seawater using 3H-leucine
Daniel C. Smith, Farooq Azam · 1992 · 1.1K citations
Life Sciences, Marine Biology, Microbiology +13
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Rajesh Sethi, Daniel C. Smith, C. Whan Park · Journal of Marketing Research · 2001 · 898 citations
Management, Innovation Management, Organizational Behavior +17
The Effects of Brand Extensions on Market Share and Advertising Efficiency
Daniel C. Smith, C. Whan Park · Journal of Marketing Research · 1992 · 685 citations
Business, Marketing, Marketing Management +16
The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping
C. Whan Park, Easwar S. Iyer, Daniel C. Smith · Journal of Consumer Research · 1989 · 581 citations
Business, Marketing, Retail Management +15
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