Concepedia

Easwar S. Iyer

ES

Statistics

Publications

24

Citations

4.1K

H-Index

22

Active since

1986

Affiliations

University of Massachusetts Amherst(Current)

William Paterson University

Easwar S. Iyer is an author at University of Massachusetts Amherst specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorPersuasionSocial SciencesBehavioral Decision MakingEducationAdvertising

Publications per year

1986–2023

24

Publications

24

Corporate Environmentalism: Antecedents and Influence of Industry Type

Subhabrata Bobby Banerjee, Easwar S. Iyer, Rajiv Kashyap · Journal of Marketing · 2003 · 1.1K citations

Natural Environment, Business Firm, Environmental Impact Assessment +18

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

C. Whan Park, Easwar S. Iyer, Daniel C. Smith · Journal of Consumer Research · 1989 · 581 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Shades of Green: A Multidimensional Analysis of Environmental Advertising

Subhabrata Bobby Banerjee, Charles S. Gulas, Easwar S. Iyer · Journal of Advertising · 1995 · 466 citations

Unplanned purchasing: Knowledge of shopping environment and time pressure.

Easwar S. Iyer · Journal of Retailing · 1989 · 345 citations

Time Pressure, Consumer Decision Making, Management +7

Enhancing Knowledge Development in Marketing

Easwar S. Iyer, Jill Avery, Sundar G. Bharadwaj et al. · 2010 · 334 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +13

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