Concepedia
Statistics
Publications
47
Citations
9.6K
H-Index
33
Active since
1992
Affiliations
Emory University(Current)
University of Georgia
Singapore Management University
College of Business Administration
University of South Carolina
Sundar G. Bharadwaj is an author at Emory University specializing in business, marketing, and marketing strategy.
Publications per year
1992–2021
Information Technology Effects on Firm Performance as Measured by Tobin's q
Anandhi Bharadwaj, Sundar G. Bharadwaj, Benn R. Konsynski · Management Science · 1999 · 1.2K citations
Business, Information Systems, Information Technology +17
Rethinking Customer Solutions: From Product Bundles to Relational Processes
Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 1K citations
Management, Operations Management, Supply Chain Management +16
Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 629 citations
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 615 citations
Management, Marketing, Marketing Management +12
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan · Journal of Marketing · 1993 · 547 citations
Business, Marketing, Strategy +12
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