Concepedia

Sundar G. Bharadwaj

SG

46

Publications

9.5K

Citations

33

H-Index

1992

Active since

Affiliations

Emory University(Current)

University of Georgia

Singapore Management University

College of Business Administration

University of South Carolina

Sundar G. Bharadwaj is an author at Emory University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementCustomer SatisfactionConsumer ResearchMarketing StrategyMarketing ManagementFinance

Publications per year

1992–2021

46

Publications

46

Information Technology Effects on Firm Performance as Measured by Tobin's q

Anandhi Bharadwaj, Sundar G. Bharadwaj, Benn R. Konsynski · Management Science · 1999 · 1.2K citations

Firm Performance, Organizational Economics, Information Technology Management +17

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 1K citations

Customer Experience, Customer Satisfaction, Product Bundles +22

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 612 citations

Customer Satisfaction, Strong Rekindling, Marketing Strategy Making +15

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 612 citations

Customer Experience, Customer Satisfaction, Product Bundles +22

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan · Journal of Marketing · 1993 · 543 citations

International Marketing, Market Structure Variables, Brand Strategy +19

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