Concepedia

Phani Tej Adidam

PT

11

Publications

1.2K

Citations

11

H-Index

1999

Active since

Affiliations

University of Nebraska at Omaha(Current)

University of Arkansas at Fayetteville

Emory University

Phani Tej Adidam is an author at University of Nebraska at Omaha specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionStrategyStrategic ManagementBusiness StrategyConsumer BehaviorConsumer Decision Making

Publications per year

1999–2013

11

Publications

11

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 612 citations

Customer Satisfaction, Strong Rekindling, Marketing Strategy Making +15

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam et al. · Journal of Marketing · 1999 · 319 citations

Customer Satisfaction, Strong Rekindling, Marketing Strategy Making +15

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Phani Tej Adidam, Madhumita Banerjee, Paurav Shukla · Journal of Business and Industrial Marketing · 2012 · 107 citations

Exploratory Study, Firm Performance, Business Intelligence +21

The moderating influence of socio‐demographic factors on the relationship between consumer psychographics and the attitude towards private label brands

Paurav Shukla, Madhumita Banerjee, Phani Tej Adidam · Journal of Consumer Behaviour · 2013 · 54 citations

Consumer Uncertainty, Consumer Study, Consumer Research +20

Cross‐cultural competitive intelligence strategies

Phani Tej Adidam, Sampada Gajre, Shubhra Kejriwal · Marketing Intelligence & Planning · 2009 · 50 citations

Business Intelligence, Ci Consultants, Aware Ci Program +24

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