Concepedia

Madhumita Banerjee

MB

12

Publications

825

Citations

11

H-Index

2004

Active since

Affiliations

Glasgow Caledonian University(Current)

American University of Sharjah

University of Strathclyde

Kingston University

University of Nebraska at Omaha

Madhumita Banerjee is an author at Glasgow Caledonian University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBrand AwarenessBrand ManagementConsumer ResearchBrand EquityBrand StrategyBrand DevelopmentConsumer Behavior

Publications per year

2004–2021

12

Publications

12

Customer commitment to luxury brands: Antecedents and consequences

Paurav Shukla, Madhumita Banerjee, Jaywant Singh · Journal of Business Research · 2015 · 237 citations · Full text

Customer Satisfaction, Brand Equity, Management +10

Misalignment and Its Influence on Integration Quality in Multichannel Services

Madhumita Banerjee · Journal of Service Research · 2014 · 109 citations

Total Quality Management, Customer Satisfaction, Multichannel Design +15

They are not all same: variations in Asian consumers’ value perceptions of luxury brands

Paurav Shukla, Jaywant Singh, Madhumita Banerjee · Marketing Letters · 2015 · 108 citations · Full text

Luxury, Value Perceptions, Consumer Research +17

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Phani Tej Adidam, Madhumita Banerjee, Paurav Shukla · Journal of Business and Industrial Marketing · 2012 · 107 citations

Exploratory Study, Firm Performance, Business Intelligence +21

Does the level of experience have an effect on CRM programs? Exploratory research findings

Susan Hart, Gillian Hogg, Madhumita Banerjee · Industrial Marketing Management · 2004 · 55 citations

Customer Experience, Management Education, Organizational Communication +11

Rows per page

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