Statistics
Publications
12
Citations
835
H-Index
11
Active since
2004
Madhumita Banerjee is an author at Glasgow Caledonian University specializing in marketing, business, and marketing management.
Publications per year
2004–2021
12
12
Paurav Shukla, Madhumita Banerjee, Phani Tej Adidam · Journal of Consumer Behaviour · 2013 · 56 citations
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