Concepedia

Jaywant Singh

JS

29

Publications

2.1K

Citations

22

H-Index

2004

Active since

Affiliations

Kingston University(Current)

University of Southampton

Birkbeck, University of London

University of Westminster

Glasgow Caledonian University

Jaywant Singh is an author at Kingston University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand ManagementBrand EquityBrand AwarenessConsumer BehaviorBrand StrategyCustomer Satisfaction

Publications per year

2004–2022

29

Publications

29

Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation

Jaywant Singh, María del Mar García de los Salmones, I. Rodríguez del Bosque · Journal of Business Ethics · 2007 · 263 citations

Cross-cultural Evaluation, Socially Responsible Product, Consumer Markets +10

Online grocery shopping: the influence of situational factors

Chris Hand, Francesca Dall’Olmo Riley, Patricia Harris et al. · European Journal of Marketing · 2009 · 251 citations

Marketing Analytics, Digital Marketing, Consumer Study +19

Customer commitment to luxury brands: Antecedents and consequences

Paurav Shukla, Madhumita Banerjee, Jaywant Singh · Journal of Business Research · 2015 · 237 citations · Full text

Customer Satisfaction, Brand Equity, Management +10

‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

Jaywant Singh, Benedetta Crisafulli, La Toya Quamina et al. · Journal of Business Research · 2020 · 193 citations

Social Media, Online Reputation, Media Marketing +11

They are not all same: variations in Asian consumers’ value perceptions of luxury brands

Paurav Shukla, Jaywant Singh, Madhumita Banerjee · Marketing Letters · 2015 · 108 citations · Full text

Luxury, Value Perceptions, Consumer Research +17

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