Concepedia

Paurav Shukla

PS

46

Publications

3.5K

Citations

30

H-Index

2004

Active since

Affiliations

University of Southampton(Current)

University of Brighton

Glasgow Caledonian University

Centro de Estudios Monetarios y Financieros

CUNEF Universidad

Paurav Shukla is an author at University of Southampton specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand ManagementBrand AwarenessConsumer CultureBrand StrategyConsumer Decision Making

Publications per year

2004–2024

46

Publications

46

Comparing the importance of luxury value perceptions in cross-national contexts

Paurav Shukla, Keyoor Purani · Journal of Business Research · 2011 · 365 citations

Luxury, Culture, Consumer Culture +10

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Paurav Shukla · Journal of World Business · 2010 · 297 citations

Customer Satisfaction, Brand Equity, Management +10

The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Paurav Shukla · International Marketing Review · 2012 · 258 citations

Customer commitment to luxury brands: Antecedents and consequences

Paurav Shukla, Madhumita Banerjee, Jaywant Singh · Journal of Business Research · 2015 · 237 citations · Full text

Customer Satisfaction, Brand Equity, Management +10

Status consumption in cross‐national context

Paurav Shukla · International Marketing Review · 2010 · 197 citations

Consumer Economics, Consumer Study, Brand Strategy +21

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