Concepedia

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Journal of World Business · 2010 · 302 citations · 66 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementInterpersonal RelationshipsSocial InfluenceBrand AssociationsBrand ConsumptionBrand CultureBrand EquityBrand ExperienceBrand ImageBrand Image DimensionsLuxury Brand Consumer BehaviorLuxury Brand IntentionLuxury Consumer BehaviorLuxury Consumption MotivesLuxury Purchase Intention

References

66

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Measuring Service Quality: A Reexamination and Extension

J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 8.9K citations

Business, Marketing, Marketing Management +13

Measuring Service Quality: A Reexamination and Extension

J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 4.9K citations

Business, Marketing, Marketing Management +13

Assessing Measurement Invariance in Cross‐National Consumer Research

Jan‐Benedict E.M. Steenkamp, Hans Baumgartner · Journal of Consumer Research · 1998 · 4.7K citations

Business, Marketing, Psychology +14

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

Business, Marketing, Marketing Management +11