Boonghee Yoo - Concepedia

Author

Boonghee Yoo

Hofstra University

Also Known As

B.M. Yoo, BOONGHEE YOO, Boonghee Yoo

Publications

7.4K

Citations

H-Index

108

Concepts

All Affiliations

Hofstra University Georgia State University St. Cloud State University Long Island University University of Southern Mississippi

About

Boonghee Yoo is an author at Hofstra University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	18	21	5.2K
2	Business	15	15	5.6K
3	Education	6	6	1.4K
4	Arts	4	4	462
5	Language Studies	2	2	113

Boonghee Yoo

Publications

6.5K

Citations

H-Index

Page 1

	Year	Citations
Developing and validating a multidimensional consumer-based brand equity scale Boonghee Yoo, Naveen Donthu Journal of Business Research MarketingManagementBrand StrategyBrand DevelopmentConsumer Research	2001	2.9K
Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE Boonghee Yoo, Naveen Donthu, Tomasz Lenartowicz Journal of International Consumer Marketing EthnicityQuality Of LifeCustomer SatisfactionCultural ValuesBusiness Culture	2011	848
Cultural Influences on Service Quality Expectations Naveen Donthu, Boonghee Yoo Journal of Service Research Customer SatisfactionCulturePerceived Service PerformanceService QualityService Research	1998	759
Retail productivity assessment using data envelopment analysis Naveen Donthu, Boonghee Yoo Journal of Retailing ProductivityResource ProductivityEconomicsRetail Productivity AssessmentProgramming Productivity	1998	308
The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students Boonghee Yoo, Naveen Donthu Journal of Marketing Education CultureCross-cultural EthicsConsumer CulturePower DistanceMarketing Ethics	2002	269
Testing cross‐cultural invariance of the brand equity creation process Boonghee Yoo, Naveen Donthu Journal of Product & Brand Management Brand StrategyConsumer ResearchFactorial InvarianceManagementConsumer Behavior	2002	214
Buy Genuine Luxury Fashion Products Or Counterfeits Boonghee Yoo, Seung‐Hee Lee Customer SatisfactionConsumer ResearchPast BehaviorBuying BehaviorConsumer Culture	2009	178
The Effect of Personal Cultural Orientation on Consumer Ethnocentrism Boonghee Yoo, Naveen Donthu Journal of International Consumer Marketing Customer SatisfactionConsumer UncertaintyInternational MarketingConsumer StudyU.s. Consumers Evaluations	2005	161
Cross‐group comparisons: A cautionary note Boonghee Yoo Psychology and Marketing Group PhenomenonGroup AssessmentConsumer StudyConsumer ResearchFactorial Invariance	2002	118
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each Boonghee Yoo, Seung‐Hee Lee Journal of Business Research CultureBrand EquityConsumer CultureFashionConsumer Research	2011	103

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