Concepedia

Boonghee Yoo

BY

Statistics

Publications

29

Citations

6.7K

H-Index

21

Active since

1995

Affiliations

Hofstra University(Current)

Georgia State University

St. Cloud State University

Long Island University

University of Southern Mississippi

Boonghee Yoo is an author at Hofstra University specializing in marketing, business, and marketing management.

Publications per year

1995–2023

29

Publications

29

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

Business, Marketing, Marketing Management +11

Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE

Boonghee Yoo, Naveen Donthu, Tomasz Lenartowicz · Journal of International Consumer Marketing · 2011 · 887 citations

Social Sciences, Social Psychology, Culture +13

Cultural Influences on Service Quality Expectations

Naveen Donthu, Boonghee Yoo · Journal of Service Research · 1998 · 762 citations

Business, Cultures, Marketing +17

Retail productivity assessment using data envelopment analysis

Naveen Donthu, Boonghee Yoo · Journal of Retailing · 1998 · 310 citations

Business, Business Economics, Operations Management +14

The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students

Boonghee Yoo, Naveen Donthu · Journal of Marketing Education · 2002 · 270 citations

Business, Marketing, Marketing Management +11

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