Concepedia

Brand Experience

Brand Experience is a multidimensional construct within consumer-brand interaction that encompasses the sensory, emotional, cognitive, and behavioral responses elicited in individuals as a result of intentional brand stimuli in a specific context.

4.9K

Publications

446.4K

Citations

8.9K

Authors

2.6K

Institutions

Publications per year

2017–2026

2.1K

Parents

Children

Publications

4.9K

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

, , +17

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations

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Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations

, , +16

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie · Journal of Interactive Marketing · 2014 · 3K citations · Full text

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

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1–5 of 4.9K

Authors

8.9K

  1. BH
    Bernd H. Schmitt

    Columbia University, United States

    22 publications · 11.1K citations

    21

    h-index

  2. SM
    Sandra María Correia Loureiro

    Iscte – Instituto Universitário de Lisboa, Portugal

    24 publications · 2.3K citations

    20

    h-index

  3. IK
    Imran Khan

    Prince Sultan University, Saudi Arabia

    19 publications · 1.5K citations

    19

    h-index

  4. HH
    Heesup Han

    Sejong University, South Korea

    21 publications · 2.4K citations

    18

    h-index

  5. LD
    Leslie de Chernatony

    University of Birmingham, United Kingdom

    17 publications · 2.9K citations

    17

    h-index

1–5 of 8.9K

Institutions

2.6K

  1. Griffith University

    Brisbane, Australia

    40 h-index

    103 publications

    9.1K citations

  2. Sejong University

    Seoul, South Korea

    27 h-index

    47 publications

    4K citations

  3. University of Minnesota

    Minneapolis, United States

    26 h-index

    48 publications

    6K citations

  4. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    25 h-index

    47 publications

    4.5K citations

  5. University of South Australia

    Adelaide, Australia

    25 h-index

    71 publications

    3.8K citations

  6. University of Michigan

    Ann Arbor, United States

    25 h-index

    38 publications

    12.7K citations

  7. The University of Texas at Austin

    Austin, United States

    24 h-index

    33 publications

    4K citations

  8. University of Houston

    Houston, United States

    24 h-index

    36 publications

    2.9K citations

1–8 of 2.6K

Venues

  1. Journal of Business Research

    JBR · 341 publications · 44.6K citations

    110

    h-index

  2. Journal of Marketing Research

    124 publications · 31.5K citations

    75

    h-index

  3. Journal of Brand Management

    277 publications · 25.5K citations

    75

    h-index

  4. Journal of Retailing and Consumer Services

    201 publications · 16.3K citations

    74

    h-index

  5. Journal of Product & Brand Management

    141 publications · 13.7K citations

    60

    h-index

1–5