Concepedia

Author

Ana Ilić

University of Auckland

Also Known As

Ana Ilic, Ana Ilić

2

Publications

6.3K

Citations

2

H-Index

18

Concepts

All Affiliations

University of Auckland
AI

About

Ana Ilić is an author at University of Auckland specializing in consumer engagement, customer satisfaction, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

6.3K

2

Marketing

2

2

6.3K

3

Business

1

1

3.3K

4

Communication

1

1

3.1K

5

General Business

1

1

3.3K

Ana Ilić

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2

Publications

6.3K

Citations

2

H-Index

YearCitations

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić,

Journal of Service Research

2011

3.3K

Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić,

Journal of Business Research

2011

3.1K

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