Statistics
Publications
2
Citations
6.6K
H-Index
2
Active since
2011
Affiliations
University of Auckland(Current)
Ana Ilić is an author at University of Auckland specializing in customer engagement, marketing management, and business.
Publications per year
2011–2011
2
2
Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations
Consumer engagement in a virtual brand community: An exploratory analysis
Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations
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