Biljana Jurić

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations

Business, Marketing, Marketing Management +7

Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić et al. · Journal of Business Research · 2011 · 3.1K citations

Business, Marketing, Marketing Management +16

Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumers

Lisa Squires, Biljana Jurić, T. Bettina Cornwell · Journal of Consumer Marketing · 2001 · 242 citations

Agriculture, Food Science, Marketing +8

Virtual brand community engagement practices: a refined typology and model

Linda D. Hollebeek, Biljana Jurić, Wenyan Tang · Journal of Services Marketing · 2017 · 225 citations

Business, Marketing, Marketing Management +16

Consumers' attitudes towards imported food products

Biljana Jurić, Anthony Worsley · Food Quality and Preference · 1998 · 139 citations

Business, Food Science, Marketing +14