Food Quality and Preference · 1998 · 139 citations · 31 references
BusinessFood ScienceMarketingConsumer BehaviorInternational MarketingInternational TradeConsumer Food ChoiceConsumer WantsCross-cultural Consumer BehaviorCultural Influences On ConsumptionFood Trade EconomicsInternational Food TradeConsumer Attitudes Toward FoodConsumer Food Decision-makingConsumer Food PerceptionsConsumer Food PreferencesConsumer Food Purchasing Behavior
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Country Image: Halo or Summary Construct?
C. Min Han · Journal of Marketing Research · 1989 · 1K citations