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Mail and Telephone Surveys: The Total Design Method.
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1982
Year
EngineeringConsumer ResearchSampling TechniqueSocial SciencesSurvey (Human Research)Unacceptable ProceduresTelephone SurveysHigh Quality SurveysLow CostPublic PolicyCommunity EngagementDesignSocial ImpactUser ExperienceComplex SampleMarketingSociologyWeb Survey MethodQuantitative Social Science ResearchSurvey Methodology
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.