Concepedia

C. Min Han

CM

Statistics

Publications

21

Citations

3.6K

H-Index

17

Active since

1985

Affiliations

Hanyang University(Current)

Anyang University

C. Min Han is an author at Hanyang University specializing in business, international marketing, and marketing.

Publications per year

1985–2023

21

Publications

21

Country Image: Halo or Summary Construct?

C. Min Han · Journal of Marketing Research · 1989 · 1K citations

Social Sciences, Communication, Marketing +9

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 974 citations

Business, Economics, International Economics +8

Country Image: Halo or Summary Construct?

C. Min Han · Journal of Marketing Research · 1989 · 639 citations

Social Sciences, Communication, Marketing +9

Testing the Role of Country Image in Consumer ChoiceBehaviour

C. Min Han · European Journal of Marketing · 1990 · 268 citations

Business, Marketing, Marketing Management +13

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Timo Mandler, Fabian Bartsch, C. Min Han · Journal of International Business Studies · 2020 · 127 citations

Business, Marketing, Marketing Management +15

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