C. Min Han

Country Image: Halo or Summary Construct?

C. Min Han · Journal of Marketing Research · 1989 · 1K citations

Geovisualization, Consumer Research, Consumer Evaluations +21

Country-of-Origin Effects for Uni-National and Bi-National Products

C. Min Han, Vern Terpstra · Journal of International Business Studies · 1988 · 971 citations

International Management, Economics, International Marketing +9

Country Image: Halo or Summary Construct?

C. Min Han · Journal of Marketing Research · 1989 · 633 citations

Consumer Uncertainty, Geovisualization, Brand Strategy +23

Testing the Role of Country Image in Consumer ChoiceBehaviour

C. Min Han · European Journal of Marketing · 1990 · 268 citations

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Timo Mandler, Fabian Bartsch, C. Min Han · Journal of International Business Studies · 2020 · 123 citations

Culture, Marketplace Globalization, Brand Equity +9