Timo Mandler

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Timo Mandler, Fabian Bartsch, C. Min Han · Journal of International Business Studies · 2020 · 123 citations

Culture, Marketplace Globalization, Brand Equity +9

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

Timo Mandler, Burcu Sezen, Jieke Chen et al. · Journal of Business Research · 2021 · 88 citations

Customer Satisfaction, Systematic Literature Review, Management +7

Can’t help falling in love? How brand luxury generates positive consumer affect in social media

Timo Mandler, Marius Johnen, Jan-Frederik Gräve · Journal of Business Research · 2019 · 65 citations

Marketing, Social Media, Brand Equity +10

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch et al. · Journal of International Marketing · 2019 · 57 citations

International Marketing, Alternative Theoretical Perspectives, Consumer Research +23

Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?

Timo Mandler, Sungbin Won, Kyungae Kim · Journal of Business Research · 2017 · 43 citations

Marketing, Affective Responses, Brand Equity +11